José Augusto Comiotto Rottini

José Augusto has spent his career building things from scratch — and learning, the hard way, what that actually takes. As Co-Founder and CTO of Entrega Digital, he took a product from zero to a SaaS platform serving 600,000+ active users, making every architectural call, owning the roadmap, and embedding AI-powered features that became core to how users work every day.

But the experience that shaped him most wasn't the growth — it was the early decisions. The startup environments where every dollar had a job, every week of engineering time had to justify itself, and the fastest path to failure was building the wrong thing well. That context gave him something most technical leaders don't have: a sharp instinct for what not to build.

He knows where budgets get wasted. He knows which features sound important but aren't. He knows the difference between an MVP that teaches you something and one that just delays the real problem. At sagulabs, that instinct is part of every engagement — making sure you're spending time and money on what actually moves the needle, and nothing else.