For businesses that run on leads
An intelligence that talks to everyone who finds you, scores every lead and tells you who to call first
Gravity answers people's questions on your website, and behind a link you can put in your Instagram bio, on WhatsApp or on a QR code. You get each lead scored from 1 to 100 with the reason and a first message ready to send. Then it keeps an eye on your pipeline so a good lead never goes cold.
Free for your first 25 conversations a month. No card. Live in minutes.
A visitor's conversation becomes a lead scored 92 out of 100, with what she needs, her budget and when to call.
Where leads go missing
Interested people visit your site every day. Most leave without a trace.
Someone finds you on Instagram, taps your link and reads about what you offer. They have one question about price. All your site offers is a contact form, so they close the tab and ask the next business instead.
- You never find out who they were or how close they came to buying.
- The few who write in arrive as a name and an email, so you're left guessing who's serious and what to say when you call.
Before and after
Same visitor, two inboxes
Mariana runs a bakery and wants a new website before the holidays. Here's what reaches you when she uses your contact form, and what reaches you when she talks to Gravity instead.
From: mariana.c@email.com
New form submission
- Name:
- Mariana
- Email:
- mariana.c@email.com
- Message:
- hi how much for a website
- No budget or deadline
- No idea where she found you
- No score or next step
You don't know her budget or her deadline. You write back and hope she replies.
Gravity lead for Mariana Costa, scored 92 out of 100. What she needs: Wants a new website for her bakery before the holiday season. Budget: $2,000 to $5,000. Timeline: This month. Why 92: Clear budget in your range and an urgent timeline. Came from your Instagram link. Next step: Call today, she's ready to book. What Gravity worked out from the conversation: Holiday orders are her busiest weeks, so the deadline is real. Her customers keep asking to order online. That's what the new site has to fix. She runs the bakery herself and decides alone. Nobody else to convince.
You know what she wants and why she's a 92. Gravity also works out what she never said outright, the things a form could never tell you.
What your visitor sees
A conversation that gives them something back
Visitors ask in their own words and get real answers, taken from the prices, services and documents you give Gravity. Before they go, they get a result made for them, like the website package that fits their budget and deadline, so leaving their email feels like a fair trade.
A recording of the visitor experience. A glowing orb sits at the center of the screen. Gravity asks a question in large centered text, one word at a time, and offers tappable suggestion answers. The visitor picks one and the conversation moves on.
- 01
They ask in their own words
No form to fill in, and it works on any phone without an app.
- 02
Gravity answers with your own information
Your prices, your services, your FAQs and any documents you upload.
- 03
They get a result made for them
For example, the package that fits their budget and deadline. You decide what kind of result Gravity gives.
- 04
They take the next step
They leave their email to keep the result, then book a call or send you a message.
What you get
Each lead arrives with a clear next step
Gravity scores every conversation from 1 to 100 against the customer you said you want, where 100 is a perfect match, and gives the reason in one line. When someone scores above the level you pick, you hear about it right away, while they're still thinking about you.
- A score with a reason. You see why someone is a 92, so you don't have to take the number on faith.
- Where they found you. Every lead shows the link it came from: Instagram, your website, a QR code, Google.
- A first message, already written. Gravity drafts it in the lead's language. You edit it and send it yourself.
Phone notification from Gravity, now. New lead: Mariana Costa, Score 92/100. Tap to see what she needs and how to approach her.
Lead card for Mariana Costa, score 92. Next step: Call today, she's ready to book. Why: Clear budget in your range and an urgent timeline. A first message is drafted for you to edit and send: Hi Mariana, thanks for reaching out about the website for your bakery. I can have a first design ready well before the holidays. Do you have time for a quick call today?
Your day with Gravity
A good lead comes in. Here's your part.
You don't need to check on Gravity every morning. You work your leads the way you already do, and that's what teaches it.
- 01
You hear about it right away
When a lead scores above your alert level, you get an email and a notification on your phone with their name, their score and what they need.
- 02
You open it on your board
Tap through and the lead is waiting on your board with the score, the reason and a first message drafted for you.
- 03
You move it along as things happen
Called them? Sent a quote? Move the lead to the next stage. You can rename the stages to match how you work.
- 04
That's all Gravity needs to learn
When you close a lead as Won, Didn't work out or Went quiet, Gravity checks that against the score it gave. Over time it gets better at spotting the customers who actually buy from you.
Set it up yourself
Live in minutes, anywhere your customers find you
Answer 6 plain questions about your business and press Build my assistant. Gravity writes the setup itself, so you're live a few minutes after you start. Then put it wherever people already look for you. Each place gets its own link, so every lead shows where it came from. You also give your assistant a name. In the examples on this page, she's Bella.
Setup example. Question 3 of 6: What do people usually ask before they buy? A Build my assistant button, then a status: Bella is live, speaks English, Portuguese and Spanish.
Your website
A button in the corner of your site, or built into a page. Paste one line, or send it to whoever manages your site.
Instagram bio
One link people tap from your profile.
WhatsApp
Share the link in chats and status updates.
QR code
For signs, flyers and your counter.
Google Business
Your profile's website link.
Email signature
Every email you send becomes a way in.
Your assistant talks with visitors in English, Portuguese and Spanish. You write everything once.
Prefer a hand? Write to us at hello@sagulabs.ai and we'll help you get set up.
Try it yourself. Gravity opens in a new tab.
Gets better on its own
It learns from who actually buys
Close your leads as Won, Didn't work out or Went quiet. Once a week Gravity checks its scores against those results and gets better at spotting your best customers. One tap undoes any change.
What Gravity learned this week. It read 3 won leads, 3 that didn't work out and 4 that went quiet, plus 2 scores you corrected and 3 notes you left. It found that people who ask for a quote buy more often than their scores said, so it scores people who ask for a quote higher. Tested on your real leads, Paulo Nunes went from 38 to 69. Checked on 10 recent leads, 9 now match what happened, up from 7. Applied automatically with Auto-improve on, with an Undo button, and a notification: your scoring was updated. Also waiting for your OK: two of your instructions disagree about when to ask for contact details, with a Fix it button, and visitors keep asking about online menus, with an Add question button. Saved in your change history.
Watches your pipeline
It keeps an eye on the leads you already have
When a follow-up slips, or a hot lead sits in "Sent a quote" for days, Gravity moves it to the top of your list with the reason and a message drafted in the lead's language. You read it, change what you like and send it yourself.
You stay in charge. Gravity drafts and you send, and you can undo any change it makes.
Watching your pipeline. Lucas Pereira, score 84: follow-up slipped, due 2 days ago, message drafted, with a Review and send button. Rafael Lima, score 88: hot lead, 4 days in "Sent a quote", with a Call button. 4 new very interested leads, with a See them button.
Also included
A few more things Gravity does for you
From lead to project. Mariana Costa is marked Won, a project starts from your website checklist, and she gets her own private page with no login and no app.
A CRM with AI at its core
Every lead lands on your board, and a Won lead becomes a project from your own checklist. Gravity sorts what needs you from what's waiting on the client and drafts the updates for you to send. Your client gets a private page, with no login, to send files and approve the work.
Business and market intelligence
See what your market is asking for, which channels bring the leads that buy, and how the customers you win differ from the rest. It all comes from your own conversations, and when Gravity couldn't answer something, it tells you what to add.
Ask ChatGPT or Claude about your leads
Connect Gravity to the assistant you already use and ask who's worth calling this week. If you ask it to change something, it shows you first and waits for your yes.
Who it's for
Made for businesses that win work one conversation at a time
Local services
Plumbers, painters, mechanics, dentists, landscapers.
High-value work
Law firms, insurance agents, real estate, clinics, movers.
Agencies
Win your own clients on any plan, or offer Gravity to your clients under your brand on Enterprise.
Coaches and consultants
People who sell their time and need to know which enquiries are worth a call.
How it compares
How Gravity compares to a form or a chat widget
Most websites offer a contact form, or an AI chat widget that answers questions from your content. Gravity takes on the part they leave to you: working out who's worth your time and making sure you follow up.
How serious each lead is
Gravity
A score from 1 to 100 with the reason, measured against your ideal customer
Contact form
You can't tell
AI chat widget
Usually not scored
Who to call first
Gravity
A ranked list, with a drafted message you edit and send
Form or chat widget
You guess, then write the message yourself
Getting better
Gravity
Learns from who actually bought
Contact form
Stays the same
AI chat widget
Improves when you edit its answers
What the visitor gets
Gravity
Answers from your content, then a result made for them
Contact form
A blank form and a wait
AI chat widget
Answers from your content
Where they found you
Gravity
Every lead tagged with its source
Contact form
Usually unknown
AI chat widget
Sometimes tracked
After they say yes
Gravity
A project with a private page for your client
Contact form
Back to email and texts
AI chat widget
Out of its hands
Pricing
Start free. Upgrade when you need more conversations.
A conversation is one visitor talking with Gravity. It counts once, when they send their first message, however many messages follow. Every plan includes every feature. Plans differ only by volume.
If one new client is worth more to you than a month of Gravity, it only has to find you one.
Not sure which plan? Start free. Your dashboard shows your real monthly number of conversations, so you can choose from that. No setup fees, no contracts, cancel anytime.
Conversations per month
Free
25 conversations / month
$0/month
No card needed
Every feature, on your own website or links. If you reach 25 conversations in a month, visitors can still leave their details.
Starter
50 conversations / month
$79/month
Extra conversations $1 each, only if you turn them on
For a business that hears from a few new people a week, usually through one place like your website or Instagram bio.
Growth
200 conversations / month
$149/month
Extra conversations $1 each, only if you turn them on
For a business that hears from new people every day, or uses Gravity on its website, Instagram and Google Business at once.
Scale
500 conversations / month
$249/month
Extra conversations $1 each, only if you turn them on
For a business running ads or social campaigns that send steady traffic to Gravity.
Enterprise
Custom
Custom conversation volume
For more than 500 conversations a month, big campaigns or traffic that spikes, and for agencies offering Gravity to clients under their own brand. The price per conversation goes down as your volume goes up.
- Volume set around your numbers
- No "Powered by sagulabs.ai" line
- Your own domain
- Priority support
- Custom automations and development
- Hands-on onboarding with our team
Going over your plan. We tell you at 80% and 100% of your monthly conversations. You decide whether to add more at $1 each, and nothing is charged unless you say yes.
When you reach your limit. On Free, or on a paid plan without extras, Gravity switches to a simple form so visitors can still leave their details. You still get every contact.
The people visiting your site already want something. Gravity finds out what.
Start free on your own site today, or talk to Gravity first and see what your visitors would get.
Free for your first 25 conversations a month. No card needed.
Built by operators who've sat on your side of the table. We made Gravity to fix a problem we lived ourselves.
Frequently asked questions
Gravity is an intelligence that talks with the people who visit your website or tap your link on Instagram, WhatsApp or a QR code. It answers their questions using your own prices and services, gives them a result made for them and asks for their contact details. Then it scores each lead from 1 to 100 and tells you who to call first, with a message drafted for you to send.
Most chat widgets answer questions from your content and stop there. Gravity also measures each visitor against the customer you described, gives them a score from 1 to 100 with the reason, and tells you who to call first. It checks those scores against who actually bought, so it gets better at spotting your best customers over time.
You describe your ideal customer in plain words, including who isn't a good fit, and Gravity scores each conversation from 1 to 100 against that description. The higher the score, the closer the match, and each one comes with a short reason like "Clear budget in your range, urgent timeline." You pick the score that triggers an alert (it starts at 80), and anyone above it sends you an email and a notification on your phone right away.
No. Gravity drafts a first message in the lead's language, and you decide what to do with it. You can edit it, copy it into an email or text, or open it in WhatsApp already filled in and press send yourself.
It doesn't make one up, so it won't invent a price you never gave it, and it still takes the visitor's details so you can follow up. You can also write rules for when it should hand a visitor over to you, with buttons to reach you on WhatsApp, by phone or by email. Every question it couldn't answer shows up in your insights with a suggestion for what to add, so the next visitor gets an answer.
Not unless you want it to. On your website it sits as a button in the corner, or inside a page, and opens when the visitor taps it. If you prefer, you can have it open by itself after a delay you choose, and it does that only once per visitor.
Yes, through a link. Put your Gravity link in your Instagram bio, share it on WhatsApp or print it as a QR code, and the conversation opens on a simple web page that works on any phone. Gravity doesn't reply inside Instagram DMs or WhatsApp chats. When you follow up on WhatsApp, the message is already drafted for you.
A few minutes. You answer 6 plain questions about your business, press Build my assistant, and Gravity writes the setup and goes live. To add it to your website you paste one line, or send it to whoever manages your site. If you get stuck, write to hello@sagulabs.ai and we'll help.
You decide, based on what you sell. A clinic might show each visitor the treatment that fits their situation and how to book it. A home services business might give a price range for the job they described, and a consultancy might give a short plan for the problem they explained.
Every lead you close as Won, Didn't work out or Went quiet tells Gravity whether its score was right, and it also reads scores you corrected and notes you left. At most once a week it proposes a change to how it scores and tests it on your real leads first. With Auto-improve on, it applies the change itself only when the test came out better, lets you know, and you can undo it in one tap. With Auto-improve off it waits for your OK. It only ever changes how it scores and when it alerts you, never what your assistant says to visitors.
When only a few people visit, each one matters more, and a contact form lets most of them leave without a word. Start on Free, which covers 25 conversations a month with no card, and see how many real leads it turns up. Your Gravity link also works in your Instagram bio, on WhatsApp and on your Google Business profile, so you're not relying on website visits alone.
Gravity checks every chat for bots before it starts, and it slows down or locks chats that look like spam or attempts to trick it. Chats it blocks don't count toward your plan, and neither do your own test chats.
A conversation counts when a visitor sends their first message. Each visitor counts once, however many messages follow.
Free covers 25 conversations a month with no card needed. Starter is $79 a month for 50 conversations, Growth is $149 for 200 and Scale is $249 for 500, and every plan includes every feature. Enterprise is priced around your volume. There are no setup fees or contracts, and you can cancel anytime.
We tell you at 80% and 100% of your monthly conversations, and you decide whether to add more at $1 each. Nothing is charged unless you choose it. Without extras, or on Free, Gravity switches to a simple form so visitors can still leave their details. If you'd regularly go past about 120 conversations on Starter or 300 on Growth, the next plan up costs less than paying for extras.
Yes. A developer can pull your leads through the API, Gravity can send every strong lead to a webhook the moment it arrives, and you can read them from ChatGPT or Claude through the AI connection.
Gravity can send each strong lead to a webhook, and it has an API, so a developer can connect it to the tools you use. It can also report leads to Google Analytics and Meta, so you can see which ads bring real leads, and you can connect it to ChatGPT or Claude to ask about your leads. You don't need any of this to start, because Gravity includes a board for moving leads through your stages.
Your assistant talks with visitors in English, Portuguese and Spanish. You write your setup once, and Gravity translates it for each visitor.
Everything comes from your own conversations. You see the questions people ask most, the questions it couldn't answer with a suggestion for what to add, which sources are growing, and how the customers you win differ from everyone else who reaches out. Gravity doesn't use outside data or compare you with other businesses.
Mark the lead Won and start a project from a checklist you saved, or paste in the list you already use and Gravity sorts it into stages. Your client gets a private page with no login and no app, where they upload files, answer questions and approve the work. Your team sees what needs them and what's waiting on the client, and Gravity drafts progress updates in the client's language for you to send by email or WhatsApp.
Visitors see a cookie consent prompt, and they can erase their conversation at any time by tapping Clear my data. Gravity also blocks bots and attempts to trick the assistant.
Yes. Any plan works for winning clients for your own agency, and each plan covers one business. To offer Gravity to your clients under your own brand, with no Powered by sagulabs.ai line, you'll need Enterprise.
From the blog